‘Nourish’ presents an opportunity for India’s young musical talent to win cash prizes worth Rs 2 Lakhs.

BL Agro offers an exciting chance to India’s young singing sensations and budding instrumentalists to showcase their talent to the world. A one-of-a-kind online singing and music competition, Nutrition ki Sargam will be an excellent platform for young artists. The first virtual jingle contest will allow aspiring young musicians to seize their moment of glory and record an album with none other than the legendary Kailash Kher.

There are three categories of participation: Budding Sensation (6-10 years), Young Sensation (11 to 14 years), and Rising Sensation (15-18 years).

The concept is unique and exciting. Kailash Kher will launch the Nourish Anthem Song in his voice. After listening to the anthem, contestants have to sing the song or play it on their chosen instrument and record the same. They will then submit the recording of their performance online as their entry to the competition. Entry to the contest is free.

The Anthem will be available on www.nourishstore.co.in, and Kailash Kher and brand Nourish’s social media channels. Interested musicians and singers can register online on the event website.

All the entries received will be screened by a panel of music experts. Thirty selected entries in each of the three categories will qualify for the Battle Round, where they will perform against each other. As per the social distancing norms, Battle Round auditions will be conducted live on a video conferencing platform. In this phase, the audience can vote for their favorite participants.

From these 90 contestants, the audience votes, and the jury will shortlist the top 9 finalists. Kailash Kher will interact with these nine finalists in a Facebook Live event to announce the winners. The winner of each category will then be invited to record a video with Kailash Kher.

Talking about the event, Ashish Khandelwal, Executive Director, BL Agro, and Nourish Food, said, “Every dream needs nourishment. As a brand, Nourish is committed to providing not just physical health and nutrition, but also to helping talented kids achieve their dreams.”

An excited Kailash Kher remarked, “I congratulate Nourish for this noble initiative to promote our country’s young musical talent. It is an honor to be a part of this event. My excitement at being allowed to discover and present exceptional musical talent to the world knows no bounds.”


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